The inception of the Kenny and Katie Big Adventure kids' book project was a proactive initiative aimed at making a mark in the Kenworth USA market that coincecided with their 100 year anniversary. Given Kenworth's extensive presence with 600 dealerships in the USA, this venture presented an incredible opportunity to expand our creative footprint outside Kenworth Australia.

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The inspiration for the Kenny and Katie USA Adventure book stemmed from the resounding success of our previous Kenny marketing collateral, featuring a plush toy, bags, colouring books, and various merchandise. In expanding the narrative, we introduced seven additional characters to enrich the story.

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The tale unfolds as Kenny and his Grandpa embark on a trans-Pacific journey to celebrate Grand Uncle Kent's 100th birthday in Seattle, reuniting with cousin Katie and a host of friends and family. Subsequently, Kenny and Katie set out on a cross-country road trip, towing the U.S.A Capitol Christmas Tree on their extraordinary adventure.

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This enchanting storyline served as the catalyst for creating a new plush toy for Katie, complimented by a full-length illustrated adaptation of the book. Leading the creative team, I not only oversaw each aspect, from storyboarding to creative direction but also played a hands-on role in designing key elements, ensuring a seamless and captivating narrative that resonates across various mediums.

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The success of this endeavour has paved the way for future projects, with forthcoming books set to captivate audiences and strengthen our presence in the American and Australian market.